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Louis Vuitton, Hermes and Gucci named most powerful luxury brands
Louis Vuitton ranks No. 1 as top luxury brand Luxury brands around the world are adopting unique marketing strategies to bounce back after the spending slump of the recession. A study by Millward...
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Prada’s brand value rose 63 percent year-over-year: report
Prada tote bag Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion...
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Optimizing mobile advertising on dimensions that really matter
Joline McGoldrick is director of research at Millward Brown By Joline McGoldrick With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is...
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Louis Vuitton, Hermès among most valuable global luxury brands: report
Michael Kors fall/winter 2014 ad campaign The value of luxury brands has declined by $7 billion as maintaining exclusivity in a changing marketplace continues to be a struggle, according to findings by...
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Louis Vuitton continues to raise brand value despite industry challenges: report
Karl Lagerfeld’s collection for Louis Vuitton Of the top 10 luxury brands analysed by Millward Brown and WPP for the “BrandZ Top 10 Luxury Brands” ranking, only Chanel and Louis Vuitton showed growth...
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Top trends across 2015’s award-winning mobile campaigns: report
L’Oreal’s Makeup Genius app In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile...
View ArticleClik here to view.
Louis Vuitton, Hermes and Gucci named most powerful luxury brands
Louis Vuitton ranks No. 1 as top luxury brand Luxury brands around the world are adopting unique marketing strategies to bounce back after the spending slump of the recession. A study by Millward...
View ArticleClik here to view.
Prada’s brand value rose 63 percent year-over-year: report
Prada tote bag Louis Vuitton remains the world’s most valuable luxury fashion or jewelry brand, but Prada’s value rose more than any other brand at 63 percent year-over-year, while the French fashion...
View ArticleClik here to view.
Optimizing mobile advertising on dimensions that really matter
Joline McGoldrick is director of research at Millward Brown By Joline McGoldrick With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is...
View ArticleClik here to view.
Louis Vuitton, Hermès among most valuable global luxury brands: report
Michael Kors fall/winter 2014 ad campaign The value of luxury brands has declined by $7 billion as maintaining exclusivity in a changing marketplace continues to be a struggle, according to findings by...
View ArticleClik here to view.
Louis Vuitton continues to raise brand value despite industry challenges: report
Karl Lagerfeld’s collection for Louis Vuitton Of the top 10 luxury brands analysed by Millward Brown and WPP for the “BrandZ Top 10 Luxury Brands” ranking, only Chanel and Louis Vuitton showed growth...
View ArticleClik here to view.
Top trends across 2015’s award-winning mobile campaigns: report
L’Oreal’s Makeup Genius app In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile...
View ArticleClik here to view.
Louis Vuitton, Hermès and Chanel only houses to record growth: report
Lea Seydoux for Louis Vuitton’s Spirit of Travel campaign France’s Louis Vuitton is ranked as the world’s most valuable luxury brand for the eleventh year running, according to the 2016 “BrandZ Top 10...
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67pc of shoppers visit stores to supplement mobile research: report
Promotional image for Bloomingdale’s sweepstakes By Alex Samuely for Mobile Commerce Daily Lending more credence to the undeniable correlation between in-store visits and mobile purchases, new research...
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